Recent UK news has been dominated by the launch of party manifestos. I’ve been keeping a keen eye on the content of the manifestos but I have to say I’ve been disappointed –  there has been one notable absence in the priorities of those vying for No10: wellbeing.

Wellbeing is a bit of a misunderstood term, often overlooked in discussions about what truly matters to people’s everyday lives.  But let’s get one thing straight: wellbeing is not a luxury. It’s a basic human right that permeates every single issue at this General Election and our politicians must sit up and take notice.

The science of wellbeing, increasingly studied the world over, focuses on the quality of life of people as they experience it. By asking people how satisfied they are with their lives, we can measure wellbeing and study the factors which improve (or reduce) it.

And we need to improve it.

In the World Wellbeing Movement’s inaugural UK Wellbeing Report, published earlier this year, we highlighted the alarming proportion of people in the UK living with very low levels of wellbeing.  The headline stat – that 1 in 8 of us are now living below what we term the ‘Happiness Poverty Line’ – should worry us all.

Even more troubling are the steep wellbeing inequalities across the UK, with as many as 25% of people – an astonishing 1 in 4 – living below the Happiness Poverty Line in some areas.

It shouldn’t be a luxury to feel good about our lives.

Put it this way: why does the health service matter? Well, you feel terrible if you’re sick. Why is the cost-of-living crisis such a priority for us all? Because the stress and worry of not knowing how to pay the month’s bills can soon put us in a dark place. Why is good education so important? Because without it, our young people won’t have the tools they need to live healthy, positive lives.

Let’s delve deeper: Why is better housing so crucial? Because living in poor-quality or unaffordable housing, or not being able to access housing at all, can lead to constant stress and instability. Why is accessible public transport essential? Because without it, people can feel isolated, struggle to get to work or school, and find it hard to access essential services. Why is enhancing mental health services so key? Because without access to the right support early on, our loved ones could face more serious physical and mental health problems down the line.

Surely all of us can agree that these examples are essential to a thriving society. So why the focus on GDP and growth for the sake of growth?

The UK wouldn’t be alone in taking a wellbeing-first approach to policy decisions. Iceland, almost sunk by the 2008 financial crisis, later created a framework of 39 wellbeing indicators which consider financial, social and environmental metrics as equally important measures of the nation’s success.

Australia, too, tracks national progress through its ‘Measuring What Matters’ framework. New Zealand published the first wellbeing budget as far back as 2019. Others like Canada and Finland have made similar commitments.

And the UK is tantalisingly close to taking the plunge, too: there’s already Treasury-approved guidance for considering wellbeing in policy creation (though I think more can be done to bring this to life and embed it in the culture of the civil service), and the Office for National Statistics has measured population wellbeing since 2011 in an effort to track national progress ‘beyond GDP’.

It was under the Conservative-Liberal Democrat coalition that a government-adjacent wellbeing ‘unit’ was established in 2014, though it sadly closed its doors earlier this year due to a lack of funding.

Perusing the manifestos published this week, there are piecemeal elements of wellbeing policy scattered throughout. I’m encouraged to see the comprehensive and preventative approach and investment in mental health services that Labour have pledged, as well as the promise by the Liberal Democrats to expand social prescribing, and refresh the national strategy for loneliness. Perhaps the most far-reaching promise was in the Green Party manifesto that mentioned  ‘changing the way success is measured in our economy, with new indicators that take account of the wellbeing of people and the planet’. Although, disappointingly, this was buried on page 15 of their document. Surely measures of wellbeing should be put first?

If the low levels of wellbeing across the UK are not enough for Westminster to pay attention, perhaps this will be – research shows that the wellbeing of citizens is a significant factor influencing whether an incumbent government gets re-elected.

Studies indicate that voters tend to favour the current officeholders when they experience higher life satisfaction and happiness. I’ll leave it up to you to ponder what that could mean on July 4th.

Whoever ends up with the keys to No10, it’s vital their administration considers every single policy decision through a wellbeing lens to ensure a healthier, happier, and fairer society.

This goes far beyond essential healthcare investments to also encompass preventative services: from encouraging grass-roots sports, to designing housing and transport systems that facilitate social connection, creating affordable housing close to green spaces (known to be good for our mental health), to enhancing mental health services, supporting social prescribing, ensuring healthy workplaces, and so much more.

Every area of policy has implications for our wellbeing. Wellbeing is not a luxury – it’s a basic human right, and it’s time for politicians to start putting wellbeing first.